We know it’s tough to stack up against the marketing and merchandising budgets of big box retailers. Competing for patient attention, profit margins, front-end traffic and script volume are daily challenges for every community pharmacy. But who has time to build and implement a cost-effective marketing strategy? Let us help!
H. D. Smith’s award-winning creative team leverages an intimate knowledge of the independent pharmacy marketplace to help you entice new and engage existing customers. Whether you’re a new store looking to make a splash or an existing store seeking more community awareness, we provide resources to meet your goals...Simply.
Our portfolio of offerings provides a range of marketing, sales and profit enhancing tools, including:
Automatic Content Refresh
Online Prescription Refill
Branding and Logo Support
Branded Promotional Items
Incremental Sales Growth
In Store Advertising Resources
Retail Price Files
In-Store Ad Kit
Our monthly kit averages 80 seasonal OTC products at dramatically low prices. Promotional materials include shelf talkers, fliers, bag stuffers, posters and more!
Increase front-end sales and customer loyalty with effective promotional pieces.
Our in-store advertising kit includes colorful, attention capturing resources to position your pharmacy as an affordable and well-stocked resource. In addition, participants receive advantageous contract pricing on health, beauty and wellness products.
8 Featured Product Banners
300 Color Handbills
200 Bag Stuffers
Featured Product Shelf Talkers
Featured Products Order Form
75 Life&Wellness Magazines
Featured End Cap Header and Planogram
Custom imprint options are available for the handbills and bag stuffers. Imprints are black ink and can include your pharmacy’s logo, phone, fax and email. Order larger quantities for special advertising opportunities, newspaper inserts, etc.
End Cap Header
Emphasize your monthly specials further with an eye catching display of featured products by featuring them on an endcap. Our doublesided 18” tall x 3” wide foam core topper brings attention and presence to your display. In addition, order an extra set of shelf talkers each month to display special pricing both on the endcap and in the typical shelf.
Call 800.252.8042 x2 or email with questions.
Price & Plan Manager
Your front-end plays a vital role in keeping your store profitable, convenient and relevant. We provide merchandising, pricing and product solutions to elevate your pharmacy’s traffic and drive non-prescription sales.
Meet your consumers’ expectations and still reach your maximum margins with our strategic pricing, merchandising and product resources.
Many pharmacies settle for a default margin for front-end products and miss a large profit opportunity. Rather than slash prices and lose margin – implement a retail pricing strategy!
Zone Pricing provides market-competitive pricing tiers to get the most profit from every item, without out-pricing your consumers’ expectations. This comprehensive database provides item-specific pricing for all health, beauty and wellness categories. Four competitive price zones are provided to address varying levels of competition and specific classes of trade.
If you are pricing your private-label with the same mark-up as branded products, you are leaving money on the table. GoodSense maintains an average price of 30% less than brand equivalents white providing margins of 40-60%.
In addition to retail pricing, this program consists of monthly new item alerts, retail zone pricing and point-of-purchase shelf signs for 180 top-selling items across all OTC and HBW categories.
A complete, initial set of 180 point-of-purchase shelf signs, featuring the retail zone pricing the pharmacy has selected, is sent with the first monthly update packet. Signs are updated on a monthly basis thereafter as retail prices are modified.
Work every square foot with strategic space management, product mix, department mapping and new item assessments. Featuring department planograms, retail zone pricing and point-of-purchase signage, Plan Manager is designed to build a competitive image while optimizing opportunities with every consumer who enters a store.
Plan Manager includes full color planograms for 21 HBW departments. Each department is reviewed and updated annually. Participants receive planograms, a product list of featured products, never outs and new item alerts.
Call 800.252.8042 x2 or email with questions.
Phone: 800.252.8042 Hours: Monday - Friday | 8:00 AM - 5:00 PM CST
Or give us a quick summary of your needs and we'll follow up with recommendations!
Jenny Dowhower, Pharmacy Buyer
Schneck Medical Center
H. D. Smith customer for 62 years
“Our sales specialist has always gone above and beyond with our annual inventory process, but this week she went even higher. We have recently gone 340B, and she has helped keep my anxiety down and has been with us physically and on teleconferences. She's the best!”